For more information, contact:

Michael Bradfield
CEO:  Agricultural Business SA
Manager:  Breedplan SA
Tel:   +27 12 667 5258

Professional Profile:
I am an accomplished Agricultural Production Specialist whom offers over 20 years of international experience in the management and supervision of Agricultural programs and livestock value chains in both developing and developed countries.

My track record for leading teams and providing technical inputs and training to clients is world renown. I am invited to be a guest speaker at least 5-6 times per annum at international congresses. I am a recipient of one of Africa’s highest livestock industry awards for my services to the Livestock Sector. I come from an agricultural background and in my early career I was manager on one of Africa’s largest mixed farming enterprises.

I am a team player, have strong problem solving abilities, am determined, reliable and passionate and have delivered against tight deadlines in a sustained fashion over many years.

    2000 PhD Animal breeding and genetics University of New England [UNE]; Australia
    1993 MSc Animal breeding and genetics; University of Edinburgh, Scotland
    1992 BSc Agric [Hon]; University of the Free State South Africa

2002 - present: International livestock value chain consultant; Director of Agricultural Business South Africa Pty Ltd (AgriBSA)
          Livestock value chain consultancy services provided to various International NGO’s and companies including USAID, FAO, CNFA, AU-IBAR, World Bank, ABRI
               and NEF
          The Business leads various teams to provide livestock registration and recording services to over 2000 clients in Namibia, South Africa, Botswana and
          Manager of the Southern African Stockman’s schools held at the Aldam resort in South Africa, Harare, Zimbabwe and Windhoek in Namibia.
          Manager of the Livestock Registering Federation in Southern Africa

2000 - 2001 Senior Scientist Agricultural Research Council, South Africa (ARC)

1996 - 1999 Scientist and PhD student Animal Genetics & Breeding Unit (AGBU), Australia

1994 - 1995 Junior Scientist Animal Genetics and Breeding Unit (AGBU), Australia

1993 - 1994 Scientist Agricultural Research Council, South Africa (ARC)

1991 - 1992 Junior Scientist. Department of Animal Breeding, University of Edinburgh, Scotland

Consultancy Projects:
    2016: Assisted CNFA with the application for a USDA dairy proposal as part of the Food for Progress Program in Cambodia.
    2016 Leading a team to implement feed efficiency testing in South Africa and Namibia for industry partners (LRF).
    2015 a Program for value added meat processing and co-product development for the USAID AMD Project in Pakistan
    2015 Funded by the European Union and implemented by AU-IBAR. Developed a handbook for the seven IGAD Member states on Animal Identification and
(Nairobi Kenya).
    2015 Assisted to develop a new strategy for the Agricultural Business Research Institute (ABRI) in Australia.
    2014 a USAID funded program to develop an Animal Identification system for Ethiopia.
    2014 was the lead International consultant for IGAD-MS on Livestock Identification and Traceability (Nairobi Kenya). Funded by World Bank.
    2013 a USAID funded Business Plan for the Meat Retail Sector in Pakistan.
  2013 a USAID funded Breeding program and business plan model for the cattle fattening farms (feedlot) in Pakistan.
    2012 a USAID funded Meat Value Chain Assessment of the Livestock Sector in Pakistan.
    2012 A US Special Envoy funded Cattle and Traceability program for South Sudan.
    2012 a NEF funded consultancy to develop projects for vegetable production for communal farmers in South Africa


2014 – present Monthly articles in Media 24, Africa’s largest agricultural weekly on the meat value chain (articles are available in English and translated into Afrikaans) (

General: Approximately 10-15 articles per annum in the wider Agricultural media on livestock including Farmers Weekly, Stockfarm and Breed Society Journals

Refereed Journal articles and symposia; 35

Books: Regional Guidelines on Livestock Identification and Traceability (LITS) in the IGAD region. Funded by the European Union

Book Chapters; Beef Breeding in South Africa. Page 37-43. Published by the Agricultural Research Council.

Professional Affiliations:
    Member of the South African Society of Animal Science (SASAS)
    Member of the South African Council for Natural Scientific Professions (SACNASP)

Industry Service:
    Administrator of the World Brahman Association Technical Committee
    Technical board of the Simmental, Simbrah, Droughtmaster, Santa Gerturdis, Brangus, Limousin, Braford, Wagyu and Brahman Societies in Southern Africa.
    Administrator of the Livestock Registering Federation (LRF)
    Board Member of the Red Meat Producers Association (RPO) of South Africa

    LRF Services to industry
    Meat and Livestock Australia (MLA) Scholarship
    Anglo American Scholarship award for MSc Study at Edinburgh University

Conceptualised and manage a sports and educational development program for children from poor urban households.


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